Leading with Why

Notes on Making me Better

What to do when you have nothing to do

Recently I joined a new company. In the midst of my excitement I flew through the training portion before they were ready for me to move on to the next step. It wasn’t the company’s fault and there were some slow downs with the client I would […]

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Tackling that First Day

After brimming with excitement for a couple of weeks about finally landing that new job that I had been searching for over the past 18 months, I finally made it to the first day. My path to this new career opportunity will probably resonate with many other […]

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4 Steps for Dealing with Change

Change is one of those things, one of those things that happens, one of those things that can be good or bad, one of those things that can happen in a flash or slowly grow over time. Everyone talks about it because it is always around and […]

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If Eggshells, Then Floor : Three New Angles On Old Idioms

“Walking on eggshells.” “Treat with kid gloves.” “Walking on thin ice.” etc. etc. etc. It isn’t important why these terms are on my mind (use your imagination: I’m on the couch, at night, and a little angry; wife, baby, unemployed, existence… take your pick). I’m sure there […]

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Brands Are No Longer Controllers of “The Message”, They Are Contributors

After reading this post by Ted Rubin of Collective Bias, I wanted to expand on what I think the role of brands is in their own development. Where branding was once an industry driven by what an ad agency thought you wanted to hear, derived from focus […]

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Example of a Co. that Leads with WHY

This video/commercial is a great example of a company that truly understands their WHY and leads with WHY in everything. Nike is not telling us how great their brand will make us. Nike is telling us about their belief that we are all capable of doing something […]

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The Intimacy of Brands

Today, something extraordinary is happening at the University of Arkansas. After years and years of dedication to exclusively sell only coke products, my beloved home of the hogs is switching to Pepsi. I had a strange reaction to this news. I actually felt an emotional tug. I […]

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Random Thought: Why does email have to be static?

I had a thought today while browsing through my email. I asked myself why my email has to remain static? While I was reading through my FastCompany email newsletter I took notice of a section at the top called “Today’s Top Story”. I’m a little behind on […]

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Why is “Why” so important?

It seems fitting that if I’m going to explain my brand of “Leading with Why” I should tell you why “why” is so important. Take a quick look at this email sent out by the CEO of CP+B, Andrew Keller. The first few sections are enlightening. We […]

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Explore your “whys”

1. Look around the room your in now. 2. Find something sitting around and ask yourself “Why?” If it’s a product, why do you use it? If it’s a person, why are they there? If it’s a facebook friend, why are they your friend? 3. Your not […]

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