Leading with Why
  • I live in the now. I flow easily from project to project with ease. My adaptive personality allows me to merge into multiple cultures and create relationships with a diverse network.

  • I strive to know more than I did the day before. My thirst for knowledge is never full. It is important to grow my knowledge base so that I have plenty of resources at hand to battle the unknown and deal with unique situations.

  • New ideas are my passion and my fuel. Continuous innovation is a core principal. I seek out ideas by developing engagement and leading with why.

What you get...

I am a focused leader with expertise in creating engagement to build a strong internal and external brand identity that inspires people to believe in the vision and goals of your company.

I am passionate about communications and their power to inspire new and meaningful innovations I believe I can change the world.
"David was often asked to take on large projects that he had little to no experience in. However, he used them as an opportunity to make new connections in the organization, ask pertinent questions from the experts and surround himself with individuals that helped him grow."
-Robert Hanlon, Director of Marketing, NWACC


Professional Profile

  • Writer
  • Creative
  • Adaptive
  • Leader
  • Project Manager
  • Team Builder
  • Communicator
  • Communication

  • Wrote letters and speeches for high profile speakers
  • Developed new, internal and external newsletter to achieve fundraising and departmental goals, brand awareness and development, and facilitate company wide communication
  • Developed public relations opportunities to increase awareness and manage crisis level situations
  • Cultivated and maintained professional relationships with local media
  • Produced and managed institution wide communications (700+ employees)
  • Charged with marketing and public relations of more than 70% of institution
  • Created and managed innovative blog platform for ALPFA Institute
  • Project Management

  • Created, managed, and executed events for high profile speakers
  • Planned and managed Lideres de Corizon event which received national media attention
  • Developed and managed largest enrollment day in NWACC history (500 students)
  • Chaired and delegated to committees for major projects totaling a value of $2 million. Focus areas: Diversity, Inclusion, College Relations, and Foundations of Excellence
  • Developed marketing materials and website for ALPFA Institute
  • Creative Innovation

  • Developed global Latino Capital Project with expected revenue of more than $3 million
  • Created and advised executives on presentations and speeches for national and regional audiences
  • Developed leadership development programming for corporate and non-profit audiences
  • Leveraged new communications mediums and relationships to achieve departmental and institutional goals
  • Experience developing new marketing strategies across institutions and departments
  • Utilized current trends and research to facilitate innovative recruitment and client acquisition strategies
  • Work Experience

  • Communications Director-ALPFA Institute at the Walton College (October-present)
  • Project Coordinator-NorthWest Arkansas Community College (June 2010-June 2011)
  • Communications Specialist-NorthWest Arkansas Community College (November 2009-June 2010)
  • Assistant Campaign Manager-Courtney Henry Campaign for the Arkansas Appellate Court (January 2008-June 2008)
  • Professional/Volunteer Organizations

  • Founding Member of TEDxFayetteville Steering Committee
  • Association of Latino Professional Marketing and Communications Committee
  • One Community Board Member
  • United Way Northwest ArkansasInvestment Review Team
  • Words I Live By…

    Why buy "what" when you can buy "why."
    Explore the impossible.
    Drive for progression.
    Dream everyday.

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